Broker Check
Jennifer Coe Dever, CFP®, CRC®, AIF®

Jennifer Coe Dever, CFP®, CRC®, AIF®

Financial Planner

Jennifer is a financial planner with Pennington, Bass & Associates.  She has been in the financial planning industry since 1995 initially serving as the Executive Assistant to Mark Bass, CFP®, CPA, AIF®.  She earned a bachelor's degree in Personal Financial Planning from Texas Tech University in 2005.  In addition to being a CERTIFIED FINANCIAL PLANNER™ practitioner, CERTIFIED RETIREMENT COUNSELOR™ practitioner, and ACCREDITED INVESTMENT FIDUCIARY™ practitioner, she is a registered principal and holds a Group 1 insurance license.

Jennifer was the 2019 recipient of the Sapphire Award from Cetera Advisors. This coveted leadership award recognizes a female advisor that is in the top level of the broker/dealer and who gives back to the firm through her unselfish gifting of time, coaching, and field perspective. 

Jennifer has spoken to student and professional organizations, and was instrumental in Pennington, Bass & Associates being awarded the Operational Excellence Award from Cetera Advisors LLC in 2009.  She serves on the UMC Foundation Board, the Frenship Foundation Board, and is a member of the Greater Southwest Lubbock Rotary Club.  She previously served as secretary of the West Texas Chapter of Financial Planning Association and on the TTU Personal Financial Planning Alumni Advisory Board.

Jennifer and her husband Royce live in Lubbock, Texas with their sons Trusten and Troy.  She is passionate about and volunteers regularly for Children's Miracle Network.