Jennifer Coe Dever, CFP®, CRC®, AIF®

Jennifer is a financial advisor with Pennington, Bass & Associates.  She has been in the financial planning industry since 1995 initially serving as the Executive Assistant to Mark Bass, CFP®, CPA, AIF®.  She earned a bachelor's degree in Personal Financial Planning from Texas Tech University in 2005.  In addition to being a CERTIFIED FINANCIAL PLANNER™ practitioner, CERTIFIED RETIREMENT COUNSELOR™ practitioner, and ACCREDITED INVESTMENT FIDUCIARY™ practitioner, she is a registered principal and holds a Group 1 insurance license.

Jennifer was the 2019 recipient of the Sapphire Award from Cetera Advisors. This coveted leadership award recognizes a female advisor that is in the top level of the broker/dealer and who gives back to the firm through her unselfish gifting of time, coaching, and field perspective.  Jennifer was also been named on the Forbes Best-In-State Top Women Wealth Advisors list in 2024, 2025, and 2026.

Jennifer has spoken to student and professional organizations, and was instrumental in Pennington, Bass & Associates being awarded the Operational Excellence Award from Cetera Advisors LLC in 2009.  She serves on the UMC Foundation Board and Community Foundation of West Texas Board.  She previously served as secretary of the West Texas Chapter of Financial Planning Association and on the TTU Personal Financial Planning Alumni Advisory Board.

Jennifer and her husband Royce live in Lubbock, Texas with their sons Trusten and Troy.  She is passionate about and volunteers regularly for Children's Miracle Network. 

**The Forbes ranking of Top Women Wealth Advisors Best-in-State, developed by SHOOK Research, is based on an algorithm of qualitative data, rating thousands of women wealth advisors with a minimum of seven years' experience and weighing factors like revenue trends, asset under management, compliance records, industry experience, and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.